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As America's first department store, the first to move to Fifth Avenue, and the first to offer personal shopping, the iconic retailer is returning to its roots with the launch of the Dress Address, an entire floor in its New York City flagship dedicated solely to the art of dress shopping

"The floor wedding veil provides a full-length effect without extending into a train, so it's perfect for brides who want elegance but also ease of movement," says Purves

Picture yourself in our 'Madison' Earrings and 'Courtney' Bracelet, harmonizing with the elegance of Demetrios gowns

Advances in shoe technology have ushered in a new era of formal footwear that seamlessly combines remarkable comfort with timeless style

After about 20 minutes, we decided it was time to tie the knot

She changed into a structured mini dress for the reception, telling Vogue, "I can dance, [and] I can move